Capability服务能力

Market Entry Strategy市场进入策略

We help leadership teams decide where, how and when to enter or expand in the U.S. market — and turn that decision into a plan their teams can execute.我们帮助管理层决定在美国市场从哪里进入、怎么进入、什么时候进入,再把决策变成团队能执行的计划。

What we help with我们解决什么

Where we make the difference.我们在哪些环节发挥作用。

  • 01
    Market and competitor assessment市场与竞争评估Who the customers are, who already serves them, and where the opening is.客户是谁、谁已经在服务他们、机会在哪里。
  • 02
    Entry model进入模式Direct, partnership, franchise or licensing — and the trade-offs of each.直营、合作、加盟或授权,以及各自的利弊。
  • 03
    Location strategy选址策略City and site prioritization, supported by our partner tool SiteBuddy.城市和点位排序,由合作工具 SiteBuddy 提供分析支持。
  • 04
    Go-to-market roadmap上市路线图Sequenced plan covering launch, people, budget and milestones.覆盖开业、人员、预算和里程碑的分阶段计划。

What we deliver交付内容

Typical deliverables.典型交付物。

01Market entry assessment市场进入评估
02Business case and financial model商业论证与财务模型
03Prioritized city and site shortlist城市与点位优先清单
04Launch roadmap开业路线图

Partner tool合作工具

SiteBuddy

An independent site-selection engine we partner with for location analysis.独立运营的选址引擎,我们与其合作完成选址分析。

Ask for a demo预约演示

Contact联系

Let’s talk about your next market.聊聊你的下一个市场。

Tell us where you are and where you want to go. A senior member of our team will respond.告诉我们你现在的位置和目标,我们的资深成员会亲自回复。

Start a conversation开始沟通