Industry行业
Health & Consumer Products健康消费品
For health, wellness and consumer product companies: brand, compliance-aware marketing, finance and channel growth.服务健康、保健和消费品公司:品牌、合规前提下的营销、财务和渠道增长。
Our perspective我们的观点
What leaders in this sector are facing.这个行业的管理者正在面对什么。
Health and wellness brands earn trust slowly and can lose it quickly. In the U.S., what a product may claim is closely regulated, and the same message has to work in advertising, on retail shelves, online and in the press.健康和保健品牌建立信任很慢,失去信任却很快。在美国,产品能宣称什么受到严格监管,同一条信息要同时适用于广告、零售货架、线上渠道和媒体报道。
We help these companies build brands and campaigns that are compelling and review-ready, with regulatory counsel brought in early rather than at the end, and a calendar that keeps marketing, PR and compliance moving together.我们帮助这类企业打造既有吸引力、又经得起审核的品牌和营销活动:监管律师在前期就参与进来,而不是最后才把关;再用一份日历让营销、PR 和合规同步推进。
How we help我们怎么帮
Where we work in this sector.我们在这个行业做什么。
- 01Brand and reputation品牌与声誉
- 02Regulatory-aware claims and marketing符合监管要求的宣传与营销
- 03Retail and online channels线下零售与线上渠道
- 04Financial planning财务规划
Client work客户案例
Selected engagement.精选项目。
Capabilities服务能力
Capabilities we bring.我们提供的能力。
Contact联系
Let’s talk about your next market.聊聊你的下一个市场。
Tell us where you are and where you want to go. A senior member of our team will respond.告诉我们你现在的位置和目标,我们的资深成员会亲自回复。