Industry行业

Health & Consumer Products健康消费品

For health, wellness and consumer product companies: brand, compliance-aware marketing, finance and channel growth.服务健康、保健和消费品公司:品牌、合规前提下的营销、财务和渠道增长。

Our perspective我们的观点

What leaders in this sector are facing.这个行业的管理者正在面对什么。

Health and wellness brands earn trust slowly and can lose it quickly. In the U.S., what a product may claim is closely regulated, and the same message has to work in advertising, on retail shelves, online and in the press.健康和保健品牌建立信任很慢,失去信任却很快。在美国,产品能宣称什么受到严格监管,同一条信息要同时适用于广告、零售货架、线上渠道和媒体报道。

We help these companies build brands and campaigns that are compelling and review-ready, with regulatory counsel brought in early rather than at the end, and a calendar that keeps marketing, PR and compliance moving together.我们帮助这类企业打造既有吸引力、又经得起审核的品牌和营销活动:监管律师在前期就参与进来,而不是最后才把关;再用一份日历让营销、PR 和合规同步推进。

How we help我们怎么帮

Where we work in this sector.我们在这个行业做什么。

  • 01
    Brand and reputation品牌与声誉
  • 02
    Regulatory-aware claims and marketing符合监管要求的宣传与营销
  • 03
    Retail and online channels线下零售与线上渠道
  • 04
    Financial planning财务规划

Contact联系

Let’s talk about your next market.聊聊你的下一个市场。

Tell us where you are and where you want to go. A senior member of our team will respond.告诉我们你现在的位置和目标,我们的资深成员会亲自回复。

Start a conversation开始沟通