Capability服务能力

PR & BrandPR 与品牌

A brand that works at home does not automatically work in America. We localize the story, build media relationships and make the launch count — together with DY Media, our PR and marketing company.在国内成功的品牌,到了美国不一定同样成立。我们和旗下 PR 与营销公司 DY Media 一起,把品牌故事本地化、建立媒体关系,让每一次发布都有声量。

What we help with我们解决什么

Where we make the difference.我们在哪些环节发挥作用。

  • 01
    Brand localization品牌本地化Positioning, naming checks and messaging for U.S. audiences.面向美国受众的定位、名称检查和核心信息。
  • 02
    Media relations媒体关系Press strategy, media outreach and spokesperson preparation.媒体策略、媒体沟通和发言人准备。
  • 03
    Launch campaigns发布活动Opening events, partnerships and announcement moments.开业活动、合作和重要发布节点。
  • 04
    Reputation声誉管理Issue preparedness and response protocols.风险预案和应对流程。

What we deliver交付内容

Typical deliverables.典型交付物。

01Brand narrative and message house品牌叙事与信息框架
02Media plan and press kit媒体计划与新闻资料包
03Launch event plan发布活动方案
04Issue response playbook危机应对手册

HNW company旗下公司

DY Media

Our PR and marketing services company, delivering media relations, content and campaigns.旗下 PR 与市场营销服务公司,提供媒体关系、内容和营销活动。

dymediallc.com

Contact联系

Let’s talk about your next market.聊聊你的下一个市场。

Tell us where you are and where you want to go. A senior member of our team will respond.告诉我们你现在的位置和目标,我们的资深成员会亲自回复。

Start a conversation开始沟通