For Chinese companies中国企业
Entering the U.S., done properly.进入美国，一步一步做对。
From the first market study to the hundredth store: one bilingual team across strategy, legal, finance, PR, operations and software.从第一份市场研究到第一百家门店，一支双语团队覆盖战略、法务、财务、PR、运营和软件。
Why it is hard难在哪里
Most entry problems are not strategy problems.大多数出海问题，不是战略问题。
They come from the gaps between functions: a lease signed before the entity is ready, a brand launched before the operations can deliver, a team hired before the SOPs exist.问题常常出在职能之间的缝隙：公司还没设好就签了租约，运营还没准备好就做了品牌发布，SOP 还没写好就招了人。
We close those gaps by running the work as one program, with one team accountable from start to finish.我们把这些事当作一个整体项目来推进，由一个团队从头到尾负责，把缝隙补上。
The path路径
Six workstreams, one program.六条工作线，一个整体项目。
- 01
Market & location analysis市场与选址分析
Where to start, which cities, which sites.从哪里开始、哪些城市、哪些点位。
With partner tool SiteBuddy合作工具 SiteBuddy 支持 - 02
Entity, legal & tax主体、法务与税务
Structure, contracts and licenses planned and managed by us; legal and tax advice from independent attorneys and CPAs.由我们规划和统筹架构、合同与执照；法律和税务意见由独立律师和 CPA 提供。
Legal & Compliance · Finance法务与合规 · 财务 - 03
Banking & finance银行与财务
Accounts, payments, budgeting and reporting.账户、支付、预算和报表。
Finance财务 - 04
Brand & PR品牌与 PR
A story that lands with American customers and media.让美国顾客和媒体都能接受的品牌故事。
With DY Media与 DY Media 合作 - 05
Launch & operations开业与运营
Vendors, team, SOPs and a launch plan that holds.供应商、团队、SOP，以及可靠的开业计划。
Operations & Implementation运营落地 - 06
Systems & scale系统与扩张
Store operations software and dashboards to grow location by location.用门店运营软件和数据看板，一家一家地复制。
StoreOpsStoreOps
Questions常见问题
Frequently asked.常见问题。
Do we have to engage you for the whole journey?必须全流程合作吗？
No. Many clients start with one capability, such as market entry strategy or entity setup, and expand from there.不必。很多客户从单项开始，比如市场进入策略或公司设立，之后再扩展。
Do you work in Chinese?你们可以用中文沟通吗？
Yes. Our team works in English and Chinese, and deliverables can be produced in both.可以。团队可以用中英文工作，交付物也可以做双语版本。
Do you provide legal or tax advice directly?你们直接提供法律或税务意见吗？
No. HNW Consulting is not a law firm or a CPA firm. We plan and manage the legal and tax workstreams; legal and tax advice is provided by independent licensed attorneys and CPAs whom you engage directly.不提供。HNW Consulting 不是律师事务所，也不是会计师事务所。我们负责规划和统筹法务与税务相关工作；法律和税务意见由你直接聘请的独立持牌律师和 CPA 提供。
How are engagements priced?项目怎么收费？
Fees are scoped to each engagement. After an initial conversation we send a written proposal setting out the scope, phases, deliverables and fees before any work begins.费用按每个项目的范围确定。初步沟通后，我们会先发出书面方案，写明工作范围、阶段、交付物和费用，确认后再开始工作。
Contact联系
Planning your U.S. entry?正在规划进入美国？
Tell us where you are and where you want to go. A senior member of our team will respond.告诉我们你现在的位置和目标，我们的资深成员会亲自回复。