01 · Client background01 · 客户背景
The client关于客户
The client is a leading tea beverage chain expanding from Asia into North America.客户是一家领先的茶饮连锁品牌，正从亚洲拓展到北美市场。
02 · The challenge02 · 挑战
What was at stake面临的问题
The brand’s operating standards were built for its home market. In North America, labor rules, food safety requirements, staffing models, suppliers and language were all different, and procedures that worked at home did not translate directly to U.S. stores.品牌的运营标准是为本土市场建立的。到了北美，用工规则、食品安全要求、人员配置、供应商和语言都不一样，国内行之有效的流程无法直接照搬到美国门店。
Headquarters also needed visibility into how each North American store was executing, across distance and time zones.总部还需要跨越距离和时差，了解北美每家门店的执行情况。
03 · What we did03 · 我们做了什么
Our approach我们的做法
Diagnose诊断
Reviewed the brand’s existing standards and store routines against U.S. requirements and local operating conditions.对照美国的要求和本地经营条件，梳理品牌现有的标准和门店日常流程。
Design设计
Designed a U.S. store operating model and a bilingual library of SOPs and checklists for opening, daily operations and closing.设计美国门店运营模式，编写开店、日常运营和闭店环节的中英双语 SOP 与检查清单。
Implement实施
Built and deployed StoreOps — the store operations software that grew out of this work — configured to the brand’s SOPs, and trained store teams to use it.开发并部署 StoreOps（这套门店运营软件正是在这个项目中诞生的），按品牌的 SOP 进行配置，并培训门店团队使用。
Operate & scale运营与扩张
Used StoreOps to track store-level execution across locations, giving headquarters and U.S. operators a shared view and a basis for continuous improvement.用 StoreOps 跟踪各门店的执行情况，让总部和美国运营团队看到同一套信息，并据此持续改进。
04 · Results04 · 成果
The impact项目成果
- 01Bilingual standards that store teams in North America could follow day to day.北美门店团队日常可以照着执行的双语标准。
- 02One shared view of store execution for headquarters and U.S. operators.总部和美国运营团队对门店执行情况有了统一的视图。
- 03A repeatable operating foundation for adding locations — and the origin of StoreOps.为后续开新店打下可复制的运营基础，也催生了 StoreOps。
05 · Capabilities involved05 · 涉及的服务能力